We had the fortunate opportunity to visit Italy this month for a bit of work mixed with play. Our days were simple and filled with local food and wine; swimming in the ocean; touring hilltop towns and relishing in the surrounding landscape. That’s the luxury of vacation, but our trip was so much more than that.
We were both on our own separate family trips, but decided to meet up in Tuscany and tuck into a beautiful country villa that provided a quiet angle of repose.
In many ways, rural Tuscany reminded us of our own home, the west coast of Canada. There is abundant access to local food - prepared beautifully and very much celebrated. Simple ingredients are honoured and waste is limited. Every crumb of bread is savoured, and excess produce is shared within the community. For centuries, this has been the way. We didn’t see a single fast food restaurant.
There is a certain style here that flows through everything. You can pick it out; simple and elegant, tailored but easy. In Tuscany we didn’t have to dig too deep to find what we were looking for. Drive to the next village over, walk the narrow streets and you’ll find treasures, just like back home. We didn’t see a single mall, thank God.
All of this richness, juxtaposed with the information overload of the digital world and fast fashion, created in us a yearning for something better. More real-life conversations, more real food, more of the things that are special, timeless, all the while realising that more isn’t better - it won’t gratify you. Most social media is crap and just like the brand influencers it fuels, it’s insatiable. H&M won’t truly fulfill you and most certainly the effects of it all won’t last long - unless you count the detrimental effects like social media anxiety and landfills full of unworn clothing.
Our trip was a reminder to carefully consider the journey of HK. We don’t just want to be another fashion company and we certainly don’t want to make more clothing that never gets worn, or is worn once and then disposed of. We want to build something truly innovative and meaningful; honour quality and timelessness; share our excess with our circular community.
So, what if we challenged ourselves further, by reaching back to the old and making it new again? What if we wanted to build a community, brought together by a physical experience? Think of the tucked away, local cafes and bars of Europe - you will see the same group there every day. Why? It’s their community.
Let’s create more from what already exists, creatively repurpose existing materials and textiles to make our clothing vs. producing more fabric. Let’s imagine up-cycling our closets, yours and mine; curating the most beautiful treasures - vintage fashion, home furnishings, local gems. Oh ya, we can see it.
So much to come - we are scheming, of course!
For now, get in on our pre-orders for our inaugural collection, Only Black!
We are shipping at the end of September and we want HK in your hands by Canadian Thanksgiving so you can wrap yourselves in them along with your favourite fall woollies.
Laura and Shelley
Ps. We can’t wait to see how each of you style our first collection when you get your hands on it this fall. If you’re interested in showing us how you express yourself through our clothing, leave a comment below, or send an email to firstname.lastname@example.org.