Our online shop is just days from going live, pre-sales are almost ready to go, and it is the combined work of a small and fantastical village that got us here.
Participation is something we deeply value and cultivate between ourselves, with our team members and suppliers, and most importantly with you – our community. It's ingrained in everything from how we birthed our clothing brand; to who we chose to work with; to our decision to create community from the start. It’s not something we do, it’s a core characteristic of who we are, and it invites others to build sustainable value with us.
Launching a clothing line is challenging. Launching a sustainable clothing line that reflects our dedication to ethical, circular fashion, is a journey we couldn’t have prepared for. The path is positively exciting and fulfilling, with obstacles we couldn’t have imagined when we started.
Over the years, you’ve heard us talk, and dream, and say “one day it will happen.”
Shelley turned 50 in 2017 and it’s Laura’s big one this September. If anything was the impetus for acting on our dream, this was it.
The future of business, the future of fashion? Well they will look very different than they do today. Why? Because women are taking control; investing in the things we see value in and creating the clothes we want to live in, not the ones society tells us we should wear.